A&W Canada is the first major quick-service restaurant to introduce the Zero Cup by ButterflyCup and it's a completely paper cup with a water-based lining that needs no straw or lid. The fully compostable and recyclable takeaway cup
Susan Senecal, President & CEO of A&W Canada says, "Our new Zero Cup is an exciting step in our journey to reach zero waste." This cup was introduced to participating restaurants from the chain as of March 14th and it will help to reduce the reliance on single-use cups with plastic liners that often end up at landfills.
The shapely cup is being previewed at Toronto's Evergreen Brickworks. Tomorrow Cafe and attendees will get to experience the sustainable takeaway innovation with free, fair trade coffee.
Plastic-Free Takeaway Cups
The Fully Compostable & Recyclable Zero Cup Needs No Lid or Straw
Trend Themes
1. Compostable Packaging - Introduction of fully compostable and recyclable takeaway cups is evidence of an opportunity for businesses to go plastic-free and create innovative compostable packaging alternatives.
2. Sustainability Initiatives - Launching such a unique product is a proof that the companies are embracing sustainability initiatives as a way to drive innovation and disrupt their industry's status quo.
3. Zero Waste Movement - The introduction of fully compostable, plastic-free cups is a perfect opportunity to join the zero waste movement, one of the biggest sustainability trends, by providing customers with eco-friendly options.
Industry Implications
1. Food and Beverage - The food and beverage industry has an opportunity to reduce their reliance on single-use plastic by exploring innovative products to fill the gap, such as fully compostable and recyclable takeaway cups.
2. Packaging - The introduction of compostable and recyclable packaging alternatives paves the way for disruptive innovation opportunities in the packaging industry to create environmentally responsible products that meet market needs.
3. Retail - By providing customers with innovative and eco-friendly products, the retail industry can differentiate itself from competitors and respond to increased demand for sustainable products and packaging alternatives.