Premium alkaline water brand ZenWTR is the first beverage brand in the world to receive the Plastic Negative Brand Certification from the Plastic Credit Exchange. The brand is committing to an entirely plastic-negative product portfolio and it is dedicating support to programs that help to recover and recycle at least 200% of its annual plastic footprint for 2021 and beyond.
The brand also sets itself apart with the world's first and only beverage in a bottle made from 100% recycled, certified ocean-bound plastic, and this new certification continues its positive impact by removing even more plastic waste.
Now, ZenWTR is working towards its goal of rescuing 50 million pounds of ocean-bound plastic by 2025.
Plastic-Negative Water Brands
ZenWTR is the First to Recieve Plastic-Negative Certification
Trend Themes
1. Plastic-negative Brands - The rise of plastic-negative brands provides opportunities for businesses to invest in more environmentally sustainable practices and materials.
2. Ocean-bound Plastic Recycling - Recycling ocean-bound plastic presents a disruptive innovation opportunity for businesses to not only reduce waste but to also create new products and revenue streams.
3. Certifications for Sustainability - As more consumers prioritize sustainability, obtaining certifications for sustainable practices and materials can distinguish brands and create a competitive advantage in the market.
Industry Implications
1. Beverage - The beverage industry can invest in sustainable packaging materials and participate in ocean-bound plastic recycling programs to create more environmentally friendly products.
2. Manufacturing - Manufacturing companies can innovate and use more recycled and biodegradable materials to reduce plastic waste and create more sustainable products.
3. Certification Agencies - The increase in certifications for sustainable practices and products creates opportunities for certification agencies to expand their services and provide guidance for businesses seeking to become more sustainable.