ZenWtr bottled water is a premium refreshment from the Los Angeles-based company that provides consumers with a more eco-friendly option to choose when seeking out a way to stay hydrated. The water comes in several bottle sizes, which are all achieved using 100% recycled plastic that has been sourced from the ocean, while the water itself is triple-purified, UV treated, vapor distilled and features a blend of electrolytes and minerals in the mix. The water will now be available at Whole Foods Market with 1% of sales going directly to charities and organizations working hard to clean up the oceans.
Founder Lance Collins spoke on the launch of ZenWtr bottled water at Whole Foods Market saying, "We're thrilled to be partnering with Whole Foods Market. Their core values align perfectly with our brand mission and goal of taking on an important global challenge headfirst with innovation. ZenWtr meets the growing needs of eco-conscious consumers who shop at Whole Foods Market and are looking for clean, functional products that are good for themselves and do something good for our planet."
Recycled Plastic Bottled Waters
ZenWtr Has Five Ocean-Sourced Plastic Bottles in its Packaging
Trend Themes
1. Eco-friendly Bottled Water - Disruptive innovation opportunity: Develop innovative packaging solutions using recycled materials to meet the demand for eco-conscious products.
2. Ocean-sourced Plastics - Disruptive innovation opportunity: Find ways to efficiently and sustainably source and utilize plastics from the ocean to reduce waste and promote environmental conservation.
3. Clean Functional Products - Disruptive innovation opportunity: Create functional products that prioritize both consumer health and environmental sustainability.
Industry Implications
1. Beverage Industry - Disruptive innovation opportunity: Explore the development of sustainable packaging solutions and environmentally-friendly practices for the beverage industry.
2. Plastics Industry - Disruptive innovation opportunity: Invest in research and development to create innovative solutions for reducing plastic waste, specifically from ocean sources.
3. Retail Industry - Disruptive innovation opportunity: Respond to the demand for eco-friendly products by offering a range of clean and sustainable options that appeal to conscious consumers.