Sharp Color-Blocked Campigns

The ZEM Fall/Winter Lookbook Features Angular Accents

Model Bas Peters stars in the latest advertorial campaign for the ZEM Fall/Winter 2012 collection. From clean color-blocking to sharp angular accents, this boldly styled photo spread dares to stand apart from the crowd.

From suited separates to sharp shirting and fitted trousers, the ZEM Fall/Winter 2012 collection doesn't shy away from color, showcasing a rich palate of deep rust hues, earth tones and eye-catching emerald green bursts.

Captured by the lens of photographer Pieter Jan Boterhoek, model Bas is stoic and sharply dressed exuding a quiet confidence and undeniable fashion flair. This stylishly simple lookbook redefines minimalist menswear with effortlessly cool ensembles that
are fresh, fun and youthful.

Simple styles are combined with distinctive accents that make for a collection sure to get one noticed.
Trend Themes
1. Color-blocked Menswear - Opportunity for fashion brands to add bold and unique color-blocking to men's clothing lines.
2. Angular Accent Designs - Designers can experiment with sharp angular accents to create standout fashion pieces.
3. Minimalist Fashion - An opportunity for fashion brands to introduce stylish, yet simple, minimalist designs to their collections.
Industry Implications
1. Fashion - Fashion brands can use color-blocking and angular accents to differentiate themselves and attract trendy customers.
2. Photography - Photographers can experiment with light and angles to capture a model's fashion flair in a minimalist setting.
3. Marketing - Companies can create visually striking campaigns using color-blocking and angular accents to draw customer attention.

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