Finding the motivation to train can be difficult for avid and beginner runners alike, which is why Zappos Running is serving as such a useful resource.
Zappos Running was rolled out as an extension of the eCommerce retailer, Zappos. Fully equipped with motivational videos, inspiring interviews and articles with tips from expert runners, this new tool is sure to provide athletes with the support they need to hit the track. In addition to the content, this tool provides product recommendations and a unique service called Run-On-One, which offers motivational support to 100 people, by providing them with 30 days worth of personal phone calls.
The brand is promoting these services to an existing consumer base, and people interested in buying Zappos' shoes.
Motivational Running Services
Zappoos Running is Offering 30 Days of Motivational Phone Calls
Trend Themes
1. Motivational Running Services - Opportunity to create personalized motivation platforms for runners, utilizing technology such as phone calls or video chats.
2. Athlete Support Tools - Development of digital tools providing runners with access to motivational videos, interviews, and expert tips.
3. Product-service Integration - Integration of product recommendations with personalized motivational support for athletes.
Industry Implications
1. Ecommerce - Opportunity for eCommerce platforms to offer additional services tailored towards athletes and sports enthusiasts.
2. Fitness and Wellness - Expansion of the fitness and wellness industry to include personalized support services for runners.
3. Technology - Opportunity for technology companies to create innovative tools and platforms that combine motivation and training in the running industry.