Turo, the world's largest peer-to-peer car-sharing platform, has partnered with Canadian ice hockey player, Marie-Philip Poulin, to provide hockey fans across Canada with professional-quality ice rinks. The Turo SK8, a fully electric ice resurfacing machine, is available for booking through Turo's website and app in four-hour windows for $29.
This innovative solution will allow hockey enthusiasts to transform their backyards into a dream come true for hockey lovers, providing a fresh sheet of ice to practice and play on. With its smaller size, the Turo SK8 makes professional-quality ice more accessible to the average backyard rink. Turo is known for partnering with tastemakers to launch interesting campaigns and the Turo SK8 is the latest addition to their roster.
"Whether it’s a spacious SUV to hit the slopes or the latest EV to experience a longer test drive, or, now, a resurfacer that turns your backyard into a professional ice rink, Turo offers an unparalleled selection of vehicles available to Canadians." says Cedric Mathieu, Vice President and Head of Turo in Canada. "Turo is proud to make transportation more fun and accessible in over 700 cities across Canada and we are thrilled to offer local communities a truly unique experience by introducing the Turo SK8, a first of its kind on our platform."
Portable Ice Resurfacing Rentals
Turo is Bringing the Ice Rink to Your Home For Only $29
Trend Themes
1. Electric Ice Resurfacing Machines - The introduction of the Turo SK8 showcases the potential for modern, more accessible ice resurfacing technologies.
2. Peer-to-peer Equipment Sharing - Turo's partnership with Poulin suggests that peer-to-peer equipment sharing is a trend that's set to grow, as professionals like Poulin make use of sharing platforms to provide unique and unforgettable experiences for consumers.
3. Home-based Fitness Technologies - The Turo SK8 is an innovative home-based fitness technology that could inspire the development of other affordable sport and fitness equipment for renters and homeowners alike.
Industry Implications
1. Sports and Fitness Equipment Rental - Equipment rental services could benefit from new innovations in home-based fitness technologies that give users access to niche sport and fitness equipment.
2. Peer-to-peer Sharing Platforms - As peer-to-peer sharing platforms grow in popularity, the potential for equipment sharing services connecting everyday people with professionals is becoming increasingly viable.
3. Electric Vehicle Manufacturers - Equipment-focused partnerships between electric vehicle manufacturers and sporting professionals, like the partnership between Turo and Poulin, could help to promote alternative uses for electric vehicles.