With the debut of ‘Nu Lip & Cheek Balmy Tint,’ the newest addition to the ‘NU’ collection created specifically by YSL Beauty, the luxury brand is taking notes on the summer skincare routine of its Gen-Z customer base. ‘Nu Lip & Cheek Balmy Tint’ is a "cushiony" blush and lip balm that gives your lips and cheeks a healthy glow. It can also be customized to match any skin tone, offering consumers a wider variety of possible shades and combinations.
The blendable tint uses orange blossom, hyaluronic acid, and shea butter in the formulation, which ensures that your skin is nourished and glowing. Arriving in ‘Flush,’ ‘Chills,’ and ‘Pinch,’ the new balm tint can be worn on bare skin or used during your skincare routine. The new YSL Beauty product retails for $26 USD and is available on the brand’s website.
Gen-Z-Targeted Luxury Tints
YSL Beauty Unveils the 'Nu Lip & Cheek Balmy Tint'
Trend Themes
1. Customizable Beauty Products - The trend of customizable beauty products could be explored by luxury brands targeting Gen-Z customers.
2. Dual-use Products - Cushiony products like the 'Nu Lip & Cheek Balmy Tint' have potential for disruption in the cosmetics industry as a dual-use product.
3. Healthy Glow Skincare - Luxury skincare brands could capitalize on the trend of 'healthy glow' skincare by incorporating nourishing ingredients, such as orange blossom and hyaluronic acid, into their products.
Industry Implications
1. Luxury Cosmetics - Brands in the luxury cosmetics industry, like YSL Beauty, could tap into the Gen-Z market by creating products that have a customizable touch.
2. Skincare - The skincare industry could benefit from the trend of 'healthy glow' products that nourish the skin, like the 'Nu Lip & Cheek Balmy Tint.'
3. Beauty Retail - Beauty retailers could capitalize on the trend of dual-use products, like the 'Nu Lip & Cheek Balmy Tint,' by showcasing their versatility to customers.