For summer 2009, the young Hollywood starlet set has been embracing a groovy hippie look.
From long flowing patterned dresses, to flowers in their hair, to teeny short shorts, this style is definitely in.
Summer's hottest hippies include Lauren Conrad, Nicole Richie, Mischa Barton, Vanessa Hudgens, Miley Cyrus, Halle Berry, Joss Stone, Lindsay Lohan, and Mary-Kate Olsen.
Implications - Sneaky businesses that want their fashion trends to become all the rage will use celebrities to make their products popular. Sometimes a celebrity will be a fan of a product without the business knowing and will help to generate heaps of income for that company. Since so many people look up to celebs, it is good to have them on your business' good side.
Hippy Chic Revivals
Vanessa Hudgens, Miley Cyrus & Others Bring Bohemian Back
Trend Themes
1. Hippie Fashion - Opportunity for fashion brands to embrace the bohemian style and cater to the demand for long flowing dresses and floral patterns.
2. Celebrity Endorsements - Businesses can leverage celebrity influences to drive sales and popularity of their products, even without direct partnerships.
3. Influencer Marketing - Using influencers and celebrities as brand ambassadors can generate significant income and boost brand reputation.
Industry Implications
1. Fashion - Fashion brands can capitalize on the resurgence of hippie chic style and create unique collections.
2. Celebrity Branding - Businesses can explore partnerships with celebrities to market and promote their products.
3. Digital Marketing - The rise of influencer marketing creates opportunities for businesses to strategically collaborate with influencers to reach their target audience.