YouTube created YouChoose 2020 as a series of interactive videos that help to guide viewers through the process in participating in the 2020 US election. The YouTube Originals series was created to help users follow their own path to learning about every step of the voting process, whether it's registering to vote or casting a ballot by mail.
While there are already plenty of instructional videos online about the voting process, YouChoose 2020 is designed to speak to viewers in the way that they understand best. During the introductory video, users can choose to hear all about the elections in a series of videos themed around cooking, animation, body art or kids. The interactive videos promise to be especially interesting to young Gen Z voters who are eligible to vote for the first time ever.
Interactive Voting Videos
YouTube's YouChoose 2020 Shares a Guide to Voting in the Election
Trend Themes
1. Interactive Voting Guides - Creating interactive videos to guide users through the voting process offers an opportunity for disruption in the education and political sectors.
2. Targeting Gen Z Voters - Focusing on younger, first-time voters with engaging and accessible content presents an opportunity for innovation in the political and media industries.
3. Personalized Learning Paths - Offering customized content on the voting process to users through interactive videos has the potential to disrupt the e-learning and education sectors.
Industry Implications
1. Education - Creating interactive videos to educate users on voting offers an opportunity for innovation in the education sector.
2. Political Campaigns - Incorporating interactive videos into political campaigns presents a potential for disruption in the political industry.
3. Media and Entertainment - Creating engaging, interactive content for young, first-time voters presents an opportunity for innovation in the media and entertainment industry.