YMC and Umbro are the latest duo to join forces, perfectly merging the design language of the UK-based brand and the heritage sportswear imprint. It is inspired by the sport of rugby and creative director Fraser Moss' connection to it, whilst also nodding to Umbro founder Harold Humphreys' motto that is "look smart, play smart."
The capsule is made up of a plethora of shorts, shirts, jerseys, jackets, and trousers with a highlight on the fabrication to ensure that it is made from high-quality materials. It is then detailed with accents such as a graphic letter badge for a sporty feel, aloha prints, and mismatching stripes. The entire capsule is now available for the purchase at select stockists and online at YMC.
Rugby-Themed Collaborative Apparel
UMC and Umbro Join Forces on a New Sporty Collection
Trend Themes
1. Collaborative Sportswear Collections - The trend of collaborations between fashion brands and sportswear companies creates new opportunities for innovative designs and marketing strategies.
2. Rugby-inspired Fashion - Inspired by the sport of rugby, this trend offers opportunities for new designs with a focus on high-quality materials and sporty detailing.
3. Aloha Prints and Mismatching Stripes - The use of unconventional prints and patterns, such as aloha prints and mismatching stripes, is a trend that offers design opportunities for a more individualistic and unique fashion style.
Industry Implications
1. Fashion Industry - The fashion industry can leverage sportswear collaborations and rugby-inspired designs to create innovative collections that appeal to different consumer segments.
2. Sports Apparel Industry - The sports apparel industry can explore partnerships with fashion brands to offer unique and stylish designs to athletes and sports enthusiasts.
3. Retail Industry - The retail industry can capitalize on the trend of collaborative sportswear collections by offering exclusive and limited edition products to attract customers and increase sales.