The YITTY Spring/Summer 2023 campaign has been debuted starring singer Lizzo herself to show off a variety of new styles that are perfect for helping women of all sizes to find the right option for them. The collection debuts denim with cropped jackets, leggings and bandeau tops as part of the Denim is Served lineup. The Smoothing Stretch Jean is constructed with a power mesh lining that will help to achieve a sleek silhouette, while also helping to shape the rear.
The YITTY Spring/Summer 2023 campaign focuses on body normativity by showcasing styles that women of all shapes and sizes can feel comfortable. The collection will be available in size options ranging from XS to 6X, and boasts bold and subdued colors to suit style preferences.
Bold Body-Hugging Shapewear
The YITTY Spring/Summer 2023 Campaign Shows Off the Latest Styles
Trend Themes
1. Inclusive Shapewear - There are opportunities for disruptive innovation in creating shapewear collections that are inclusive of all body types and sizes.
2. Power Mesh Lining - There are opportunities for disruptive innovation in creating garments with power mesh lining to help achieve a sleek silhouette while also shaping the body.
3. Denim Collections - There are opportunities for disruptive innovation in creating denim collections that feature cropped jackets and leggings with unique details.
Industry Implications
1. Fashion - The fashion industry can benefit from creating shapewear that caters to different body types and sizes.
2. Textile - The textile industry can benefit from developing innovative power mesh lining materials that provide shaping and comfort.
3. Retail - The retail industry can benefit from stocking denim collections that feature unique details for added variety and style options.