The Yeti Crossroads Collection has been unveiled by the brand as its first lineup of accessories that are designed with the needs of urbanites in mind instead of outdoor enthusiasts.
The collection consists of a backpack and tote, which are both crafted from durable canvas yet feature a more subtle style that makes them suitable as an option to take to class or the office. This addresses the large number of consumers who favor the brands products for use in their outdoor adventures who also utilize them when going about their daily routine. Each of the bags are subtly branded and are built with the same commitment to ruggedness as its other options to ensure they're ready for daily use.
The Yeti Crossroads Collection starts at $180 and up.
City-Ready Adventure Brand Bags
The Yeti Crossroads Collection is Ready for Commuting and Errands
Trend Themes
1. City-ready Accessories - Disruptive innovation opportunity: Create accessories specifically designed for urbanites that combine durability with a subtle and stylish aesthetic.
2. Multi-purpose Bags - Disruptive innovation opportunity: Develop bags that can seamlessly transition from outdoor adventures to everyday commuting and errands.
3. Subtle Branding - Disruptive innovation opportunity: Design products with minimal branding to appeal to consumers who prefer a more understated aesthetic.
Industry Implications
1. Outdoor Gear - Disruptive innovation opportunity: Introduce products that cater to outdoor adventurers while also being suitable for daily urban use.
2. Fashion - Disruptive innovation opportunity: Merge fashion and functionality by creating accessories that blend style with durability.
3. Retail - Disruptive innovation opportunity: Target consumers who seek versatile and durable products for both outdoor activities and daily routine.