Automaker Buick recently partnered with Yelp to include Yelp Reservations in the infotainment systems in its cars. This marks the first time Yelp Reservations has been embedded in vehicles, according to Sam Russell, director of Buick marketing. The feature will not come pre-installed in Buick infotainment systems but will be available for download on the Buick Marketplace, ensuring even owners of older vehicles can still take advantage of the feature.
With this new feature in vehicles, drivers can search for top dining spots within a 25-mile radius of their current location. Users can make reservations through the system but may also view ratings, price points, phone numbers and navigation to selected eateries. While Yelp Reservations is still in beta, the service does provide recommendations for American, Asian, Vegetarian and Mexican restaurants.
In-Car Reservation Apps
The Yelp Reservation App is Now Available in Buick Cars
Trend Themes
1. In-car Reservation Apps - The integration of reservation apps in car infotainment systems presents an opportunity for restaurants to increase their customer base and streamline the dining experience.
2. Embedded Yelp Reservations - The partnership between Buick and Yelp opens up avenues for other automotive manufacturers to collaborate with popular reservation platforms, creating new opportunities for seamless dining experiences on the go.
3. Expansion of Infotainment Systems - As more car manufacturers incorporate advanced infotainment systems, there is a growing demand for innovative apps and features catering to various industries such as entertainment, healthcare, and e-commerce.
Industry Implications
1. Hospitality - The integration of reservation apps in car infotainment systems offers the hospitality industry the chance to tap into a new customer segment and enhance customer convenience.
2. Automotive - The partnership between Buick and Yelp demonstrates the potential for automotive manufacturers to leverage popular apps and services, expanding the possibilities for in-car infotainment experiences.
3. Technology - The expansion of infotainment systems in vehicles presents a fertile ground for tech companies to develop innovative apps and services catering to the automotive industry's evolving needs.