London-based skate imprint Yardsale unveils its new expansive collection designed for the Summer 2023 season. For every upcoming collection from the brand, it will reinterpret its signature styles with new colorways and graphic accents. The summer-ready tones are seen throughout the capsule to represent the British sunshine.
The new capsule sees a slew of brand-new tie-dye prints and tribal graphics. A new line of tees also joins the roster with oversized silhouettes that are paired with the brand's iconic Phantasy denim. The zipped hoodie also joins the capsule once again adorned with faded prints. The rest of the capsule features knitwear in fresh tonal looks through a vintage design language. To round out the collection are skate decks with bright patterning.
Expansive Summer-Ready Skate Fashion
Yardsale Unveils an Expansive Capsule for Summer 2023
Trend Themes
1. Tie-dye Prints - Disruptive innovation opportunity: Explore new techniques and materials for creating unique tie-dye prints on various fashion pieces.
2. Oversized Silhouettes - Disruptive innovation opportunity: Develop new ways to create oversized silhouettes that are comfortable and stylish for the summer season.
3. Vintage Design Language - Disruptive innovation opportunity: Infuse modern fashion trends with vintage design elements to create a nostalgic and timeless aesthetic.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Introduce sustainable materials and practices into the fashion industry to create environmentally-friendly and socially-conscious clothing.
2. Textile - Disruptive innovation opportunity: Develop innovative dyeing and printing techniques that allow for intricate and vibrant patterns on textiles.
3. Skateboarding - Disruptive innovation opportunity: Create skateboards with advanced materials and features that enhance performance and durability while maintaining artistic expression.