Though it goes without saying, the Japanese aesthetic for beauty can be radically different from anything Westerns espouse to be attractive, and the growing prominence of Yaeba surgeries is proof positive.
All across Nippon, dentists are catching on and beginning to offer Yaeba alterations, a dental procedure that involves shifting the lateral incisors slightly and giving the woman's canine cuspids more prominence. The fanged, vampiric effect (pictured above) is apparently the picture of beauty according to the overwhelming majority of the Japanese public. Commentators say that the animal look is incredibly appealing and the dash of imperfection makes women more approachable and less intimidating. The procedure is temporary and uses an adhesive to lengthen the canine against the profile of the other teeth -- some patients, however, have elected to make the change permanent. What do you think, are these girls more cute than before?
Intentionally Crooked Teeth
The New Yaeba Dental Procedure is Steadily Gaining Popularity
Trend Themes
1. Yaeba Procedure - The increasing popularity of Yaeba dental procedure in Japan is leading to a demand for specialized dental services and the development of innovative dental materials.
2. Imperfect Beauty Standards - The trend towards intentionally crooked teeth in Japan highlights changing definitions of beauty standards and creates new opportunities for cosmetic brands to offer unique products catering to these preferences.
3. Temporary Cosmetic Procedures - The popularity of temporary cosmetic procedures like Yaeba in Japan reflects a growing demand for cost-effective and minimally invasive treatments, creating potential opportunities for medical device companies to develop new products with these characteristics.
Industry Implications
1. Dentistry - The increasing demand for Yaeba dental procedure in Japan is creating opportunities for dentists to offer specialized services and develop innovative materials to cater to this trend.
2. Cosmetics - The trend towards intentionally crooked teeth in Japan creates new opportunities for cosmetic brands to offer unique products catering to changing beauty standards.
3. Medical Devices - The popularity of minimally invasive and temporary cosmetic procedures in Japan suggests the potential for medical device companies to develop new products catering to this trend, like safe adhesives to attach prosthetics to teeth, or customizable dental devices that can be easily removed.