Japanese brand BEAMS works in collaboration with Salomon to create a new iteration of its popular ZA PRO sneaker model. The running shoe was originally launched back in 2001 and the most notable update is the GORE-TEX materials that are wrapped around the silhouette.
It is set to join the Fall/Winter 2021 collection and boasts an asymmetric look throughout the upper. The shoes are made from gray mesh materials at the foundation and overlayed with minimal paneling details and marked with a black toe guard. It is prepared for any weather with the new coating and sits on top of a cushioned EVA midsole foundation. For more comfort, the shoes have the notable Quicklace system be Salomon.
Weatherized Monochromatic Retro Runners
BEAMS Adorns the Salomon XA PRO in GORE-TEX Materials
Trend Themes
1. GORE-TEX Integration - Incorporating GORE-TEX materials into footwear can innovate the shoe industry by improving its resistance to unfavorable weather conditions and enhancing user comfort.
2. Retro Sneaker Revival - The resurgence of vintage sneaker styles can create disruptive innovation by revitalizing classic footwear designs, updating them with modern materials, and capitalizing on nostalgia.
3. Asymmetrical Design - Employing asymmetrical design in footwear can create a competitive edge by creating more unique and visually stimulating products that stand out from conventional footwear models.
Industry Implications
1. Sporting Goods - Integrating weather-resistant materials into products such as sneakers can be a game-changer in the sporting goods industry, providing improved performance and comfort for athletes under any weather condition.
2. Fashion & Apparel - The retro sneaker revival trend presents innovative opportunities for fashion and apparel industries, especially for brands that want to tap into the nostalgia market while introducing new materials, designs, and functions.
3. Outdoor Gear - GORE-TEX integration in footwear models such as the Salomon XA PRO can disrupt the outdoor gear industry by providing better protection and comfort to outdoor enthusiasts, opening up new market segments, including hikers, climbers, and nature enthusiasts.