Dortmund’s University of Design graduate Daniel Göttling has a clever way to promote his four unique fonts. He’s created a series of illustrations and videos to promote the fonts in an eye-catching way.
‘Mayonnaise,’ ‘Cutout,’ ‘Birotimes’ and ‘Bauhouse’ are the four typefaces in Daniel Göttling’s latest collection. The fonts earned Göttling a win at the 2008 Talent des Jahres competition, which in turn opened the doors to a position at a Hamburg-based agency. The fonts are all free to download, and there are also a number of books, shirts and posters available for purchase.
Fontvertising with Naughty Innuendoes
Daniel Gottling Uses Videos to Tease His Typefaces
Trend Themes
1. Font Promotion Through Visual Content - Using illustrations and videos to promote unique fonts can capture attention and increase font adoption.
2. Free Font Downloads with Additional Merchandise - Offering free font downloads while also selling related merchandise like books, shirts, and posters can generate revenue and build brand loyalty.
3. Recognition Through Design Competitions - Participating in design competitions can provide exposure and opportunities for designers to showcase their fonts and gain recognition.
Industry Implications
1. Graphic Design - The graphic design industry can benefit from leveraging visual content to promote fonts and attract clients.
2. Publishing - Publishers can utilize unique fonts for their publications and potentially collaborate with font designers to create distinct visual identities.
3. E-commerce - E-commerce platforms can incorporate font downloads and merchandise sales to monetize font offerings and attract designers and businesses seeking unique typography.