The brazuca Final Rio ball will be the official match ball for the World Cup final. The design of the brazuca Final Rio ball is inspired by the green and gold on the FIFA World Cup trophy, and is a variation of the brazuca Official Match Ball launched late last year.
The bladder and innards of the brazuca Final Rio is identical to that of the balls used in the UEFA Euro 2012 tournament, the FIFA Confederations Cup and the UEFA Champions League. What's unique about the ball however is that it is crafted out of six identical panels alongside a unique surface structure that allows for improved grip, touch, stability and aerodynamics on the pitch.
This ball won't be used in the World Cup final alone, but is also available for anyone to buy. The ball is available in selected Adidas stores and on Adidas' website.
Showpiece Soccer Balls
The Brazuca Final Rio Ball Will Be Used in the 2014 World Cup Final
Trend Themes
1. Advanced Soccer Ball Design - Unique surface structures and panel crafting allow for improved grip, touch, stability, and aerodynamics for athletic performance.
2. World Cup Product Line Expansion - Products officially used in the World Cup becoming available for purchase by the public.
3. Consistent Product Innovation - The use of identical interiors across different ball models allows for experimentation with design and innovation of exteriors.
Industry Implications
1. Sports Equipment Manufacturing - Opportunities for manufacturers to experiment with new designs and materials to improve athletic performance.
2. Retail - Potential for market expansion by offering exclusive World Cup merchandise to consumers.
3. Marketing - Brand collaboration with sporting events and athletes to increase visibility and reach among consumers.