The Woolrich Fall/Winter 2019 collection acts as an extension of the brand's rich heritage in terms of its design touchstones and references. A lot of the visuals nod to the brand's 200 years in existence, showcased through the plethora of seasonal accessories and outerwear that are stable through the long-lasting legacy.
The main focus of the brand has always been its commitment to high-quality craftsmanship and functional utility. The progressive formats shine through in the new capsule. There are also some modern touches that can be seen at the updated logo without disrupting the rich archives. The designs are timeless and seamlessly adapt to the day-to-day urban lifestyle. As the brand progresses, it becomes more and more stylistically conscious.
Heritage-Inspired Technical Outerwear
The Woolrich Fall/Winter 2019 Capsule Has Intricate Details
Trend Themes
1. Heritage-inspired Design - Trend towards heritage-inspired design in fashion and accessories, integrating nods to brands' rich historical archives in modern collections.
2. Functional Utility - Growing emphasis on functionality and utility in design, creating hybrid garments that blend technical construction with timeless style.
3. Urban Adaptation - Increasing demand for clothing and outerwear that is stylish yet adaptable to the day-to-day urban lifestyle, driving innovation in materials and construction techniques.
Industry Implications
1. Fashion - Fashion industry integrating heritage-inspired design and functional utility in upscale collections, focusing on timeless style combined with technical construction.
2. Outdoor Gear - Outdoor gear industry developing hybrid garments that blend technical construction with heritage-inspired design touches, incorporating high-quality craftsmanship and materials.
3. Accessories - Accessories industry incorporating nods to brands' rich historical archives in modern designs, while emphasizing functionality and urban adaptation in materials and construction.