For those who don't appreciate the subtleties of horse racing, the Kentucky Derby still has a lot to offer by way of alcohol, and Kentucky's own Woodford Reserve bourbon distillery has created a drink that might give even the most highfalutin derby attendee the vapors. Woodford Reserve's Kentucky Derby mint juleps cost an eye-popping $1,000 or $2,500 each, though not without good reason.
The megalomaniacal mint juleps are more than just bourbon, sugar, and mint. Both of the two cocktail options come with straws and cocktail cups that the drinker keeps after they've finished imbibing. The Noble Cup, the less expensive of the two mint juleps, comes in a silver-plated cup with a gold-plated straw, and the Royal Cup comes vice versa.
Gilded Mint Juleps
Woodford Reserve's Kentucky Derby Cocktails Cost $2,500
Trend Themes
1. Luxury Cocktails - Creating high-end cocktails with premium ingredients and unique presentation is a trend in the beverage industry.
2. Experiential Drinks - Offering drinks that provide a unique and memorable experience, such as keeping the cocktail cups or straws, is a rising trend in the beverage industry.
3. Opulent Derby Beverages - Designing extravagant and expensive drinks specifically for events like the Kentucky Derby is a trend in the alcohol industry.
Industry Implications
1. Beverage - The beverage industry can explore the creation of luxury cocktails to cater to high-end consumers.
2. Hospitality - The hospitality industry can incorporate experiential drinks that leave a lasting impression on guests.
3. Alcohol - The alcohol industry has opportunities to create opulent and exclusive beverages for special occasions like the Kentucky Derby.