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Wolf Circus Shares the Sustainably Sourced 'Recycled Collection'

Wolf Circus is known for its contributions to sustainable fashion and limiting waste, and for Summer 2022, the brand continues to further these efforts through the ‘Recycled Collection.’

The collection is described as a "reclamation of surplus materials," and incorporates glass beads, freshwater pearls, and satin ropes. These materials are then transformed into necklaces, bracelets, anklets, and pendants, some of which come in 14k gold-plated and sterling silver options. Other offerings are dipped in hues of dark grey, black, and luminescent white materials for versatile styling.

20% of proceeds from the collection will be donated to the non-profit organization Oceanic Global. The ‘Recycled Collection’ is now available on Wolf Circus’ website, ranging from $40 USD to $130 USD.
Trend Themes
1. Sustainable Jewelry - Jewelry brands can capitalize on the trend towards sustainable fashion by creating collections made from reclaimed or recycled materials, while also giving back to eco-friendly organizations.
2. Reuse of Surplus Materials - More sustainable manufacturing processes can be developed by implementing methods that reuse surplus or excess materials, which can create new products and limit waste.
3. Eco-friendly Donations - Brands can align themselves with eco-friendly organizations and take a socially responsible stance by donating a portion of proceeds to a cause that aligns with their values and missions.
Industry Implications
1. Fashion and Accessories - The fashion and accessories industry can explore sustainable and eco-friendly options to create collections made from recycled materials, and donate proceeds to causes that support the environment and sustainability.
2. Non-profit Organizations - Non-profit organizations that focus on preserving the environment and promoting sustainability can partner with brands to receive donations and collaborate on initiatives to reduce waste and limit environmental impact.
3. Manufacturing - Manufacturing companies can adopt more sustainable practices by developing processes that allow for the reuse of surplus materials, reducing waste and creating new products from existing resources.

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