Under Armour recently debuted its design of the winter Olympic uniform for Canadian snowboarders who will be competing at Sochi 2014.
The design of the outfits features Under Armour’s ColdGear Infrared Technology. The jacket and pants feature a maple leaf pattern, made up of tiny little triangles. The pattern itself is thermo-conductive and helps to lock in heat without additional bulk. As well, the outer jacket is completely water-resistant, which makes it even more comfortable for wear during winter sports.
Despite the hi-tech design of the outfits, the uniforms themselves take inspiration from the 1972 Summit Series, where the Canadian men’s hockey team defeated the Soviet Union. In addition to red and white coloring, there is subtle detailing in gold thread, which hopefully will inspire the athletes to win medals of the same color in Sochi.
Nationalistic Snowboarding Gear
Canada's 2014 Winter Olympic Uniform for Snowboarders is Hi-Tech
Trend Themes
1. Hi-tech Winter Sports Apparel - Using thermo-conductive technology to lock in heat without adding bulk, hi-tech winter sports apparel provides both comfort and performance.
2. Nationalistic Designs in Athletic Wear - Incorporating national symbols and colors into sports uniforms creates a sense of patriotism and pride for athletes representing their country.
3. Sustainable Snowboarding Gear - Using water-resistant materials and advanced technology, sustainable snowboarding gear offers both functionality and eco-friendly benefits.
Industry Implications
1. Athletic Apparel - The athletic apparel industry can integrate thermo-conductive technology into their designs for improved performance and comfort in winter sports.
2. Fashion and Design - The fashion and design industry can explore incorporating nationalistic symbols and colors into their designs for athletes and sports enthusiasts.
3. Outdoor Gear - The outdoor gear industry can develop eco-friendly snowboarding gear that incorporates sustainable and water-resistant materials for environmentally conscious consumers.