Grange of Prince Edward is a mother-daughter business in Canada's Prince Edward County and the brand has launched a wine tasting kit to help connoisseurs and beginners choose the bottle that suits them best.
Packaged with a playfully rustic aesthetic, the kit includes Best of the Season wines—a Chardonnay 2016, a Riesling 2018, a Pinot Noir 2016, and a Spiced White. Each 1 oz bottle boasts an information card that expands on the product. This includes tasting notes, a personal quote from the wine-makers, and the details of the specific batch, including its alcohol content per volume and the year it was made. On the flip-side, the cards boast a 'Drink Me' note, playfully hinting at a familiar Alice in Wonderland moment.
Artisanal Wine Tasting Kits
Grange of Prince Edward's Wine Tasting Kit Includes Four Wine Samples
Trend Themes
1. Artisanal Wine Tasting Kits - Artisanal wine tasting kits, like the one offered by Grange of Prince Edward, provide a unique and engaging experience for wine enthusiasts making at-home tastings accessible and enjoyable.
2. Personalized Tasting Experiences - Personalized tasting experiences that highlight the unique flavors of a specific region or vineyard have the potential to disrupt the traditional wine industry by providing a more immersive and educational experience.
3. Sustainable Wine Production - Increasing focus on environmentally conscious production methods, such as those utilized by Grange of Prince Edward, create opportunities for innovation in the wine industry to enhance product quality and reduce carbon footprint.
Industry Implications
1. Wine Production - Wine production companies, such as Grange of Prince Edward, can offer artisanal, personalized wine tasting experiences while utilizing sustainable production methods to appeal to environmentally conscious consumers.
2. Hospitality and Tourism - The introduction of artisanal wine tasting kits and personalized tasting experiences provide an opportunity for the hospitality and tourism industry to offer interactive and unique wine experiences to guests, driving customer loyalty.
3. E-commerce and Direct-to-consumer Sales - The rise of e-commerce and direct-to-consumer sales provides an opportunity for wineries to reach a wider audience and showcase their unique products through personalized tasting kits, ultimately disrupting the traditional wine retail industry.