Consumer-Led Mobile Services
WIND Mobile Gives Phone Users More Choice
A fiercely guarded wireless market finally cracks as the latest entrant in the Canada’s vast telecom landscape offers wireless for less. WIND Mobile, of Globalive Wireless, with its rock bottom plans and contract-free services is all set to take the wind out of competition’s sale. For the late subscribers, WIND is an established and growing brand with a successful history of over 10 years in two large European markets (Italy and Greece). This direct assault on conventional mobile service models means customers will now call the shots. Tell us, for whom the bell tolls. Roger that.
Trend Themes
1. Cheaper Wireless Plans - The rise of providers like WIND Mobile offering rock bottom plans and contract-free services presents an opportunity for disruptive innovation in the mobile services industry.
2. Increased Customer Freedom - Customers now have more choice and control over their mobile services, creating opportunities for disruptive innovations that prioritize customer needs and preferences.
3. New Entrants in Wireless Market - The entrance of new players like WIND Mobile into the wireless market disrupts the established players and opens up possibilities for innovative business models and services.
Industry Implications
1. Telecommunications - The telecommunications industry can explore new ways to offer cheaper, customer-centric wireless plans and services.
2. Mobile Services - The rise of consumer-led mobile services, driven by providers like WIND Mobile, creates opportunities for disruptive innovation in the mobile services industry.
3. Wireless Providers - Established wireless providers have the opportunity to adapt and innovate their offerings in response to the increased customer freedom and competition in the market.