Menswear designer William Richard Green won the Vogue Italia & ASVOFF “LIGHT†series competition with his Autumn/Winter fashion film. The filmmaker who collaborated with Green for this production, Zaiba Jabbar, is 100 percent self-taught and also creates music videos and more commercial video pieces.
Take a look at William Richard Green's video that uses pin prick lighting as the key motivator for the theme and the aesthetic of the fashion film.
Implications - William RIchard Green deserves credit for his ability to create such a distinctive aesthetic and mood with relative ease. His film is easily distinguishable from the glut of fashion films available on the Internet and otherwise, and that's something that is difficult to do in a day and age where everyone seems to be making this type of film.
Pin Prick Lighting
William Richard Green's AW 10 Fashion Film is Amazing
Trend Themes
1. Distinctive Aesthetics in Fashion Films - Creating a unique look and feel in fashion films using unconventional methods such as pin prick lighting and other lighting techniques.
2. Self-taught Filmmakers in the Fashion Industry - The rise of self-taught fashion filmmakers who bring a fresh perspective and unique vision to projects.
3. Mood Creation Through Fashion Films - Using fashion films as a medium to create a specific mood and atmosphere that translates to the overall brand and image of a designer.
Industry Implications
1. Fashion - The rise of captivating fashion films to showcase collections and build brand identity.
2. Film and Video Production - Self-taught filmmakers are disrupting the traditional avenues of video production and bringing a fresh perspective to the industry.
3. Marketing and Advertising - Using distinctive techniques in fashion films provides a new avenue for marketing and advertising campaigns.