Wiley Body’s newest release comes in the form of the ‘Super Balm,’ a multi-purpose healing stick that provides dry skin relief. Wiley Body was founded by Vanessa Wade in 2018, aiming to make plant-based body products accessible to all. The brand is BIPOC and woman-owned and manufactures skin and body care products with gentle, hydrating formulas. The ‘Super Balm’ comes in a compact and clean stick that contains papaya seed, rosehip oil, and calendula.
To use the ‘Super Balm,’ consumers have to twist the push-up tube until there is enough product at the top to rub onto the skin. The packaging is eco-friendly and dedicated to promoting transparency during the manufacturing process. The ‘Super Balm’ can be purchased directly from Wiley Body’s website for $24 USD.
Plant-Based Skin Treatments
Wiley Body's Newest Product is a Balm That Heals Dry Skin
Trend Themes
1. Plant-based Body Products - Plant-based ingredients are disrupting the skincare industry, providing a more accessible and eco-friendly option for consumers.
2. Multi-purpose Skincare - Versatile products like the Super Balm are becoming increasingly popular, saving consumers time and money.
3. Minimalist Packaging - Clean, eco-friendly packaging designs are gaining popularity as consumers become more mindful of their impact on the environment.
Industry Implications
1. Skincare - The skincare industry can incorporate more plant-based and multi-purpose products into their offerings.
2. Beauty and Personal Care - The trend towards minimalistic and eco-friendly packaging can be used in other areas of beauty and personal care.
3. Sustainable Consumer Goods - The push towards plant-based ingredients and eco-friendly packaging can be expanded into other areas of sustainable consumer goods, such as household cleaning products.