'Mattel163,' the video game publisher behind the mobile virtual card game 'UNO! Mobile,' announced an upcoming set of tournaments titled 'Wildcard Series: All Stars.' This series will feature three-weeks of high-stakes UNO! Mobile matches between popular online creators such as Valkyrae, Sykkuno, LilyPichu, and more. In total, 16 online personalities will compete in the series, not including Ludwig, the YouTuber who will host the matches.
Amy Huang, the CEO of Mattel163, stated: "UNO! Mobile Wildcard Series: All-Stars represents the first event in a new era of UNO! Mobile competitive gaming," continuing on to state that the company is showing more interest in the competitive gaming space, with the hopes of UNO! Mobile becoming a common name in the accessible esports industry.
Each of the 17 content creators involved in the tournament will be permitted to stream their gameplay through their own online channels. Ludwig and Mattel163 have not yet confirmed the rewards system for the tournament series.
Digital Card Game Tournaments
Mattel163 Announced the 'Wildcard Series: All Stars' for UNO! Mobile
Trend Themes
1. Mobile Gaming Tournaments - Opportunity for companies to host mobile game tournaments featuring popular online creators and increase engagement with their games.
2. Accessible Esports Industry - Opportunity for companies to tap into the growing demand for accessible esports by creating inclusive tournament experiences for casual and competitive gamers.
3. Influencer Marketing in Gaming - Opportunity for companies to partner with popular online creators to increase brand awareness and engagement with their games through sponsored tournaments and events.
Industry Implications
1. Mobile Gaming - Mobile gaming companies can leverage the popularity of online creators to increase engagement and monetization through hosting tournaments.
2. Esports - Esports organizations can create more inclusive and accessible tournament experiences to attract a wider audience and increase revenue.
3. Marketing - Companies can utilize influencer marketing in the gaming industry to increase brand recognition and engage with new audiences through sponsored tournaments and events.