Dunkin’ Donuts recently expanded its summer drink menu with the addition of the new Wildberry Smoothie. While the chain is known for its coffee and decadent donut creations, it has recently been making an effort to offer more healthy menu options. The latest menu addition is a freshly made smoothie that combines real fruit with low-fat yogurt.
The new Wildberry Smoothie from Dunkin' Donuts is freshly prepared in stores from creamy, low-fat yogurt and a blend of real strawberries, blueberries, raspberries and blackberries. The new smoothie flavor is meant to severe as a healthy option for consumers looking for something cool and refreshing. As Jeff Miller of Dunkin' Brands explains, "Our Fruit Smoothies are popular year-round, offering guests delicious beverage options lower in calories that taste great and can be enjoyed anywhere, any time of day."
The new berry-flavored drink joins the chain's existing smoothie flavors: Strawberry Banana and Tropical Mango.
Yogurt-Based Fruit Smoothies
Dunkin’ Donuts' New Wildberry Smoothie is Made from Low-Fat Yogurt
Trend Themes
1. Healthy Fast Food Drinks - More fast-food chains will likely offer healthier drink options like yogurt-based smoothies in response to increasing consumer demand for health-conscious fast food choices.
2. Real-fruit Beverages - Beverage companies will increase production of real-fruit smoothies and juices to cater to consumer preference for more natural and nutritious beverages.
3. Year-round Smoothie Demand - Smoothie consumption will continue to grow year-round as consumers seek healthier and refreshing beverage options for any time of day.
Industry Implications
1. Fast Food - Fast food chains will see growth opportunities by expanding their menu to include healthier food and beverage choices like yogurt-based fruit smoothies to compete with healthier food chains.
2. Juice and Smoothie Bars - The juice and smoothie bar industry will see increased competition with the entry of fast food chains into the smoothie market, forcing them to innovate and differentiate to stay competitive.
3. Dairy Industry - The dairy industry will see an increase in yogurt production as more fast food chains offer yogurt-based smoothies in response to consumer demand for healthier fast food options.