Upcycled Pomace Piquettes

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Wild Arc Farms Creates Piquette out of its Own To-be-Discarded Pomace

Piquette is a low-alcohol beverage made from rehydrating and fermenting the grape pomace, which is the leftover skins, seeds, and stems from winemaking. Wild Arc Farm, a biodynamic farm and winery in the Hudson Valley, New York, is one of the pioneers of producing Piquette in North America. The brand launched a new lineup that uses pomace, which is a by-product that is typically discarded by wineries and distilleries, from their own wines, as well as from other local wineries, and add water, honey, and yeast to create a refreshing and fizzy drink. They offer three versions of Piquette, each with a different grape variety and flavor profile.

By making Piquette from upcycled grape pomace, Wild Arc Farm is tapping into the growing trend of sustainability and circular economy in the wine industry. Consumers are increasingly looking for products that are environmentally friendly, socially responsible, and aligned with their personal values. Piquette also appeals to the health-conscious and budget-conscious consumers, as it has less alcohol, calories, and cost than regular wine. Piquette can also help wineries reduce their waste and greenhouse gas emissions, as well as diversify their product portfolio and revenue streams.
Trend Themes
1. Sustainability in Wine - Wild Arc Farm taps into the growing trend of sustainability and circular economy in the wine industry by upcycling grape pomace to create Piquette.
2. Health-conscious and Budget-friendly Beverages - Piquette appeals to health-conscious and budget-conscious consumers as it has less alcohol, calories, and cost than regular wine.
3. Waste Reduction and Diversification for Wineries - Piquette can help wineries reduce waste, minimize greenhouse gas emissions, and diversify their product portfolio and revenue streams.
Industry Implications
1. Wine - Sustainability in the wine industry is driving the adoption of upcycled grape pomace to create innovative beverages like Piquette.
2. Food and Beverage - The health-conscious and budget-friendly characteristics of Piquette make it appealing to the food and beverage industry.
3. Waste Management - Piquette offers opportunities for wineries to reduce waste and greenhouse gas emissions, making the waste management industry a potential partner or beneficiary.

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