Sugar-coated chocolate brand Smarties has announced that it will be celebrating its 85th anniversary with the launch of White Chocolate Smarties.
Set to hit shelves mid-March, the new product comes in recyclable packaging and will be offered in two sizes, a classic Smarties box and a 100g sharing bag. The new Smarties will contain no artificial flavors or preservatives, offering consumers a pure and decadent chocolate treat just in time for Easter.
"One of the reasons Smarties has been such a popular brand for so long is because we love to unbox imagination with exciting innovations -- whether that's new formats such as block and buttons, or recyclable paper packaging or delicious taste sensations," said Rebecca Mitchell, Brand Manager for Smarties.
Candy-Coated White Chocolates
Smarties Celebrates Turning 85 with New White Chocolate Smarties
Trend Themes
1. White Chocolate Revival - A resurgence in white chocolate popularity leads to innovative new products and flavor combinations.
2. Sustainable Packaging - Recyclable packaging solutions that reduce waste and delight eco-conscious consumers.
3. Sharing Confections - Growing interest in shareable servings of sweets and snacks sparks innovative packaging and product designs.
Industry Implications
1. Confectionery Industry - Embrace popular flavors and novel treats to tap into shifting consumer preferences.
2. Packaging Industry - Develop more environmentally-friendly solutions for food and retail products to leverage growing sustainability trends.
3. Foodservice Industry - Introduce shareable desserts and confectioneries for dessert menus, catering to large groups and special-occasion gatherings.