Whiskey is a classic spirit that can be enjoyed many ways: straight up, on ice with a dash of cola or in a mixed drink. But have you ever thought of mixing it with maple syrup? Or infusing whiskey into a roast beef? Using crowd-generated insight, the Whiskey Trend Report features innovative branding initiatives, packaging designs, advertising campaigns and more.
Over the course of the last year, there were many unique innovations in various industries inspired by whiskey. Oak barrels once used for aging the spirit are being sought out and converted into rustic home furnishings. In terms of marketing, branding and packaging, there are numerous examples in our report highlighting effective advertisements, eclectic designs and unique styles.
Use our 58 PRO Trends and hundreds examples of market research to leverage insight and propel your brand to the next level.
Whiskey Trend Report
Understand Patterns in the Liquor Industry That Affect Your Brand
Trend Themes
1. Maple Syrup Infusion - Opportunity for whiskey producers to experiment with unique flavor profiles by infusing whiskey with maple syrup.
2. Barrel Upcycling - Potential for the furniture industry to repurpose oak whiskey barrels and create rustic home furnishings.
3. Innovative Branding - Branding agencies can learn from effective advertisements and unique designs in the whiskey industry to create standout branding initiatives.
Industry Implications
1. Whiskey Production - Whiskey producers can leverage maple syrup infusion to attract new customers with unique flavor offerings.
2. Furniture - The furniture industry can tap into the growing demand for rustic home furnishings made from upcycled oak whiskey barrels.
3. Advertising - Branding and advertising agencies can gain inspiration from the innovative branding strategies and unique designs showcased in the whiskey industry.