British beauty Karen Elson looks truly mystical in this whimsical watercolor editorial shot by famed photographer Craig McDean. The recognizable redhead works a variety of over-the-top looks made of a plethora of fabrics, colors and textures.
The full-feathered pants and top are incredible and give an animalistic vibe to the shoot. This whimsical watercolor editorial reflects some sort of fairytale world, if fairytales were filled with supermodels.
Implications - Fairytales are a familiar artform across all generations and cultures that follow certain understood conventions and imagery. The excess of art, photography and fashion designs that are inspired by these age-old tales is an indicator of the power of familiarity and nostalgia in driving consumption.
Whimsical Watercolor Editorials
Craig Mcdean Shoots a Mystical Karen Elson
Trend Themes
1. Whimsical Watercolor Editorials - The trend towards watercolor editorials in fashion photography presents an opportunity for disruptive innovation in the use of digital watercolor techniques.
2. Mystical Fashion Imagery - The trend towards mystical fashion imagery presents an opportunity for disruptive innovation in the use of augmented reality technology for immersive consumer experiences.
3. Fairytale-inspired Fashion - The trend towards fashion designs inspired by fairytales presents an opportunity for disruptive innovation in the use of sustainable and eco-friendly materials to create ethically conscious clothing.
Industry Implications
1. Fashion Photography - The whimsical watercolor editorial trend presents an opportunity for fashion photographers to experiment with new artistic techniques and styles to create visually stunning and unique imagery.
2. Fashion Design - The fairytale-inspired fashion trend presents an opportunity for fashion designers to showcase their creativity by incorporating fantasy elements and whimsical details into their collections.
3. Augmented Reality - The mystical fashion imagery trend presents an opportunity for augmented reality companies to partner with fashion brands to create digital experiences that immerse consumers in fantastical worlds.