The UK brand Wheyhey is currently producing specialty ice cream that can help consumers up their protein intake. In recent years, many consumers have begun looking for ways to add more protein to their diet. This product helps consumers ensure they are getting enough protein by adding it to a popular dessert.
Wheyhey produces ice cream with the same whey protein isolate that is used in the cheese-making process. As a result, each tub of ice cream has about 20 grams of protein, which is equivalent to that of a medium-sized chicken breast. Despite the high protein content, the ice cream is still low in sugar. The company uses the natural sweetener xylitol to keep sugar levels low and the calorie content around 150 per serving.
The nutritious ice cream range is likely to appeal to athletes and other health-consious consumers looking for any easy way to add more protein to their diet.
Protein-Rich Ice Creams
The 'Wheyhey' Ice Cream Range is Made with Whey Protein Isolate
Trend Themes
1. Protein-infused Desserts - There is a growing demand for desserts that incorporate protein to cater to health-conscious consumers.
2. Natural Sweeteners - Consumers are seeking out alternative natural sweeteners like xylitol to reduce sugar intake while still enjoying sweet treats.
3. Functional Foods - Consumers are increasingly looking for foods that serve a specific purpose like adding more protein to their diet, promoting gut health, or reducing inflammation.
Industry Implications
1. Dairy - Dairy companies can develop protein-infused products like ice cream, milkshakes, and yogurts to meet the growing demand for protein-rich foods that still taste indulgent.
2. Sports Nutrition - The sports nutrition industry can partner with dessert companies to develop protein-infused desserts that appeal to athletes looking for treats that aid muscle recovery and growth.
3. Natural Sweeteners - Companies focusing on the production of natural sweeteners can capitalize on the growing demand for healthy sweeteners like xylitol, which can be used as a healthier alternative without sacrificing taste.