Promotional Pop-Up Books

'Where Should We Go' was Created by Nate Coonrod for Nokia Mobile

Hidden behind the pages of 'Where Should We Go' by Nate Coonrod is a surprise that kids nowadays would appreciate: a smartphone! The playful pop-up book was created by the illustrator to house the new Nokia mobile phone within a lighthearted story of a traveling family.

Driving from forest, to coast, to country and mountains, the clan search for the perfect place to holiday, with their handy handset as a GPS. 'Where Should We Go' is a child-friendly publication that's appealing to the whole family -- especially thanks to the cellphone bonus at the back.
Trend Themes
1. Interactive Pop-up Books - Incorporate technology with children's books by designing interactive pop-up books that feature electronic devices such as smartphones or tablets for an enhanced reading experience.
2. AR/VR Books - Augment the traditional reading experience by creating AR/VR books which can be brought to life using a smartphone app or VR headset, creating an immersive and interactive experience.
3. Smart Toys - Integrate technology and playtime with smart toys that offer educational and interactive features, enhancing the overall child's learning and entertainment experience.
Industry Implications
1. Publishing - Incorporate technology and create interactive and engaging stories for young audiences to stay relevant in the digital age and attract new readers.
2. Toys and Games - Develop smart toys that offer interactive and educational features to provide both entertainment and learning opportunities for children.
3. Mobile Devices - Partner with publishing companies and toy manufacturers to provide mobile devices for their products as a way to increase sales and offer additional functionalities to their customers.

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