The politically charged Amnesty International campaign 'When You Don't Exist' takes on the very risky role of trying to bring new understanding to the area of refugees. What has been highlighted from the video, as explained by Rossalyn Warren of UpWorthy, is that "they replaced black people with white people to make you see this differently."
The video portrays the life of refugees and when they are revealed, they have white skin and are dressed in modern clothes. The campaign is ultimately attempting to give a new perspective to the needs of refugees and people fleeing from political oppression all around the globe. It's a risky move by Amnesty International, but one that is ultimately a challenging and interesting new way of looking at these international struggles that affect us all.
Racial-Minded Refugee Campaigns
Amnesty International's 'When You Don't Exist' Campaign Gets Real
Trend Themes
1. White-washing Campaigns - Opportunity to disrupt traditional campaigning and messaging through the use of unconventional and potentially controversial tactics.
2. Perspective-shifting Videos - Opportunity to produce impactful and thought-provoking content that challenges viewers to see a situation from a different point of view.
3. Humanizing Refugees - Opportunity to bring a more personal and empathetic touch to the conversation surrounding refugees and their struggles.
Industry Implications
1. Marketing and Advertising - Opportunity for agencies and brands to explore uncharted territories when it comes to campaigning for social and political causes.
2. Media and Entertainment - Opportunity for filmmakers and content creators to use their craft to raise awareness and spark conversations about global issues.
3. Non-profit and Charity - Opportunity for organizations and charities to explore innovative ways to communicate about their impact while also challenging preconceived notions and biases.