NYC advertising agency, BBDO has put out a fabulous new ad for Havaianas flip flops. The new marketing campaign includes videos which were released on marketingfriends.net yesterday. They have since received nothing but rave reviews and positive comments.
The computer-generated cartoons follow a pair of feet as they go on adventures into beautiful worlds. The first video is more of an urban adventure, while the second follows a pair of manicured toes off a diving board, into an ocean filled with interesting critters, then onwards to a tropical island with exotic, mythical creatures.
Both videos are impeccably done with incredible colours, smooth graphics and some very chill music from Big Foote. All your senses will be captivated, sending you into a relaxed trance. It's candy for your senses!
What makes these ads real winners though are their phenomenal endings. I won't spoil it, but will mention that the finale is exceptional, with an innovative, catchy slogan to finish it off. So creative!
Video Link for Ad 1: http://adsoftheworld.com/node/11976/play
Video Link for Ad 2: http://adsoftheworld.com/node/11975/play
When Feet Dream
Creative Ad for Havaianas Flip-Flops
Trend Themes
1. Computer-generated Cartoons - There is a disruptive innovation opportunity for companies to create immersive and visually stunning computer-generated cartoons for advertising campaigns.
2. Impeccable Visuals and Music - The use of incredible visuals and captivating music in ads presents an opportunity for businesses to create a multisensory experience that engages consumers on a deeper level.
3. Innovative Endings - Creating exceptional and innovative endings in advertisements can leave a lasting impression on consumers and provide a disruptive edge in the market.
Industry Implications
1. Advertising - The advertising industry can leverage computer-generated cartoons, impeccable visuals, and innovative endings to create captivating and memorable campaigns.
2. Animation - The animation industry has the opportunity to collaborate with ad agencies and brands to produce visually stunning and immersive computer-generated cartoons for advertisements.
3. Music Production - Music producers and composers can explore partnerships with ad agencies to create unique and captivating soundtracks that enhance the overall advertising experience.