Advertisers are hopping all over the wonderful world of graffiti. Even more exciting, it's not always clear if graffiti is actually an ad or authentic graffiti:
According to the Washington Post, major cities like New York and Miami are seeing buildings plastered with graffiti ads. The advertisers are paying buildings to stylize their logos on highly visible walls, storefronts and fences.
Implications - The adaptation of graffiti in the mainstream is an incredibly recent thing. The success of the movie Exit Through the Gift Shop has propelled this medium into new heights as the audience fixates their attention to these artworks. As is the case with counterculture such as punk rock, companies are looking for ways to market graffiti to appeal to the mainstream with products and ads that employ this artistic craft.
Graffitivertising
What Looks Like Graffiti Could Really Be Ads in NYC & Miami
Trend Themes
1. Mainstream Graffiti - Opportunity for businesses to market products and ads that employ graffiti as an artistic craft.
2. Graffiti Advertising - Potential for advertisers to incorporate graffiti-style ads on highly visible walls, storefronts, and fences.
3. Authenticity Vs Ads - Challenge for consumers to differentiate between authentic graffiti and advertisements.
Industry Implications
1. Outdoor Advertising - Outdoor advertising companies could explore incorporating graffiti-style ads as a unique and attention-grabbing form of promotion.
2. Art and Design - Art and design industry can find opportunities to collaborate with advertisers and create visually appealing graffiti-style ads.
3. Streetwear and Fashion - Streetwear and fashion brands can leverage the appeal of graffiti as a cultural and artistic expression in their marketing strategies.