Trulia's newest ‘What Locals Say’ feature gives home buyers a unique community-driven perception of the neighborhoods around homes. The new feature is set to provide pivotal information to buyers and renters to help discover a community that will make their house feel more like a home. The ‘What Locals Say’ feature already boasts over 6 million answered polls and a collection of reviews that seek to provide a sense of what it is like to live in a particular neighborhood.
The review section of the ‘What Locals Say’ feature focuses on the best aspects of a community, while polls provide quantitative information. Both features are used in conjunction with one another to provide a picture of what its like to live in a community and can even provide insight on certain services available in an area.
Community-Reviewing Features
Trulia's ‘What Locals Say’ Feature Can Help Users Find the Best Home
Trend Themes
1. Community-reviewing Features - The trend of incorporating community reviews and polls into online platforms creates opportunities for businesses to showcase their positive aspects and engage with local customers.
2. Community-driven Perception - The trend of emphasizing community-driven perception in real estate helps potential buyers and renters make informed decisions about where to live, presenting opportunities for businesses to market themselves as part of a vibrant community.
3. Quantitative & Qualitative Information - The trend of combining quantitative poll data with qualitative reviews allows users to gain a comprehensive understanding of a neighborhood, presenting opportunities for businesses to adapt their products and services to meet community needs.
Industry Implications
1. Real Estate - The real estate industry can leverage community reviews and polls to showcase desirable aspects of neighborhoods and properties, attracting potential buyers and renters.
2. Online Platforms - Online platforms that incorporate community-driven perception features can benefit from increased engagement and user loyalty, providing opportunities for monetization through targeted advertising and partnerships with local businesses.
3. Local Services - Local services, such as restaurants, grocery stores, and healthcare providers, can utilize the quantitative and qualitative information generated by community reviews and polls to understand customer preferences and enhance their offerings.