Wharholism
The New Generation's Expectation of Fame
Wharholism is a trend I've been studying for several months now. I believe that our youth are a generation who believe that they will indeed have their 15 minutes of fame. Reality TV, print ad campaigns, and even Myspace have all played their part in making this possible. And let's not forget the influence of that big Wharlostic giant known as MTV, which launched reality tv as we know it. This psychographic trend is really going to shape the way youth consume products, services, and many other things. While they're still looking for inspiration from outside resources, they're very aware of themselves and what they have the potential to do. They also feel entitled to certain things because they feel they could (or should) be famous. We haven't yet seen how this will totally manifest itself, but I'm predicting less members of this generation as blue collar workers and many more entrepreneurs.
Trend Themes
1. Youth Fame Expectation - The trend of youth expecting to achieve fame in their lives presents opportunities for products, services, and experiences that cater to their desire for recognition and self-expression.
2. Influence of Reality TV - The influence of reality TV on the younger generation opens doors for disruptive innovation in entertainment, media, and advertising industries.
3. Shift Towards Entrepreneurship - The belief in future fame among the youth is predicted to drive a shift from traditional employment towards entrepreneurship, creating opportunities for startups, self-employment platforms, and business support services.
Industry Implications
1. Entertainment - The trend of youth expecting fame creates opportunities for disruptive innovation in the entertainment industry, such as new methods of talent discovery, interactive fan experiences, and personalized content creation platforms.
2. Media - The influence of reality TV on the younger generation presents opportunities for disruptive innovation in the media industry, including immersive storytelling techniques, interactive content formats, and targeted advertising strategies.
3. Advertising - The youth's belief in achieving fame demands disruptive innovation in the advertising industry, calling for campaigns that promote personal brand development, influencer marketing platforms, and authenticity-driven advertising approaches.