Fast food chain Wendy's has launched a Facebook T-shirt design contest called Wendy Threads, which encourages its online fans to to design a tee that celebrates the Wendy's brand.
In terms of prizes, the person that gets the most votes for his Wendy Threads design will win $5,000 and have their T-shirt sold at the Wendy's online store. Second-place winners get free food from Wendy's for one year and 10 shirts with their design, says QSRWeb.com. Online voters also get something for participating -- they'll be automatically entered to win a $50 Wendy's gift card (out of 20 in total). What's more, the brand will also donate proceeds from the T-shirt's sales to the Dave Thomas Foundation for Adoption.
While this certainly isn't the first time a brand has launched a design contest to engage its online users, the Wendy Threads competition does offer an app that features a variety of options and tools that is atypical of a Facebook app contest. For instance, you can choose from a variety of eye-catching graphics, ranging from rainbows and Wendy's logos, prints like leopard and argyle, shapes, fonts and images of food such as hamburgers and fries.
Crowdsourced Fast Food Tees
You Could Win $5,000 With Wendy Threads T-Shirt Design Contest
Trend Themes
1. Crowdsourced Design Contests - Opportunity for brands to engage online users and leverage their creativity in designing branded merchandise.
2. Innovative Facebook App Contests - Brands can create unique interactive experiences on Facebook with a variety of options and tools.
3. Cause-related Marketing - Brands can contribute to social causes and engage customers through donations from sales.
Industry Implications
1. Fast Food - Fast food chains can drive customer engagement and promote brand loyalty through interactive design contests.
2. E-commerce - Online stores can expand their product offerings by featuring crowdsourced designs and limited-edition merchandise.
3. Nonprofit - Nonprofit organizations can partner with brands to raise funds for social causes through cause-related marketing campaigns.