Grateful Dead and Parks Project have come together to create the appropriately named camping collection - ‘Welcome to Bear Country".
The ‘Welcome to Bear Country’ collection, "is inspired by the spirit of adventure, good times with friends soaking in the great outdoors, and the tunes that keep us moving and grooving." It features Grateful Dead’s iconic ‘dancing bears’ doing camp-related activities on various camping equipment. The collection includes a blanket, a packable camp chair, a dad hat, a tie-dye beanie, as well as an enamel dish set.
Every purchase from Parks Project supports national parks across the United States as its, "goal is to protect and preserve parklands." The ‘Welcome to Bear Country' collection supports the Sierra Club, "the largest grassroots environmental organization in the U.S."
The collection is available for online purchase on the Parks Project website.
Exclusive Camping Merch
Grateful Dead X Parks Project Debut the 'Welcome to Bear Country' Series
Trend Themes
1. Collaborative Merchandise Collections - More brands are teaming up to create exclusive merchandise collections that offer unique and memorable products for consumers.
2. Sustainable Camping Gear - Consumers are seeking eco-friendly and sustainable options when it comes to outdoor gear, creating opportunities for brands to innovate and offer more environmentally conscious options.
3. Socially Responsible Purchasing - Consumers are increasingly looking for opportunities to make purchases that support social and environmental causes, leading to more brands partnering with charities and non-profits to offer donation-based sales.
Industry Implications
1. Outdoor Recreation - Companies in the outdoor recreation industry can collaborate with other brands to create exclusive merchandise collections that appeal to consumers looking for unique outdoor gear and apparel.
2. Sustainable Fashion - The fashion industry can explore eco-friendly and sustainable options for outdoor gear and apparel to appeal to environmentally conscious consumers seeking sustainable products for outdoor adventures.
3. Charitable Retail - Companies in the retail industry can partner with charities and non-profits to offer donation-based sales, which can attract socially responsible consumers looking to make purchases that support causes they care about.