Following the implementation of IKEA's virtual wedding service, Google is now making it easier to find wedding planning services across the Internet. Rather than having people filter through thousands of results on its search engine, or introduce a new service, Google introduced a new page where couples can easily make use of existing services.
For instance, when it comes to sharing news about plans to get married, Google suggests hosting a Hangout. Once it's time to scope out a venue, Google puts forth Google Maps and Google Sheets for setting up a budget.
Google seems to want to prove that with all of these cloud-based services, planning a wedding is so easy, you may not even need to enlist the help of a professional planner.
Online Wedding Compendiums
Google Compiled a Complete Guide for Wedding Planning Services
Trend Themes
1. Virtual Wedding Services - The rise of virtual wedding services, like IKEA's and Google's, offers opportunities for innovative solutions in the wedding industry.
2. Cloud-based Wedding Planning - The use of cloud-based services, such as Google's offerings, presents disruptive innovation potential for streamlining wedding planning processes.
3. Tech-enabled Wedding Coordination - Tech-enabled wedding coordination tools, like Google Hangout and Google Sheets, open doors for technological advancements in the event planning sector.
Industry Implications
1. Wedding Planning Services - The wedding planning services industry can capitalize on the trend of virtual and cloud-based solutions to enhance efficiency and customer experience.
2. Technology and Software - The technology and software industry has opportunities to develop innovative tools and platforms specifically tailored for wedding planning and coordination.
3. Event Planning - The event planning industry can leverage technology, such as virtual services and cloud-based tools, to revolutionize the way weddings and other events are coordinated and executed.