Most people who are determined to get married in 2020 have had to rethink the plans that were made months in advance and a few couples recently held their wedding in London as part of a drive-thru experience. Black cab app FREE NOW teamed up with private-hire app Kapten to unite the city's iconic cabs with the eco-friendly Prius.
As part of the UK's first drive-thru wedding service, four couples were chosen as part of a radio campaign and got to tie the knot with an all-expenses-paid service in a fast Las Vegas-inspired style.
The drive-thru model has been reinvented this year for everything from art exhibitions to medical clinics and it promises to offer even more unconventional ways for people to experience both major milestones and everyday moments.
Drive-Thru Wedding Services
FREE NOW & Kapten United Cars & Couples at a Wedding in London
Trend Themes
1. Drive-thru Services - The adaptation of the drive-thru service model for atypical events creates areas for businesses to innovate unconventional services.
2. Virtual Event Services - The market for virtual event services has grown significantly to offer customers alternative options for large-scale events like weddings.
3. Sustainable Transportation Services - In the transportation industry, businesses can innovate to provide eco-friendly and unconventional transportation options for special events.
Industry Implications
1. Wedding Services Industry - The wedding service industry can adapt by creating fast-track weddings and innovative services to meet the changing needs and demands of clients in current times.
2. Ride-hailing Industry - The ride-hailing industry can provide customers with exceptional and unique experiences such as drive-thru wedding packages as part of their service offerings.
3. Event Planning Industry - The event planning industry has the opportunity to expand its services to virtual event planning and coordination, integrating technological advancements into their services.