The Olympics are fast approaching and Canada is letting its pride show with the We Are Winter campaign. Long known for being strong competitors in the winter games (it broke the record for number of gold medals won at a Winter Olympics event back in 2010 in Vancouver) Canada has begun showcasing its star athletes and renewing and strengthening its cultural connection to and association with winter.
The campaign features beautiful print ads of various athletes, both English and French-speaking, and a poem in their native tongue expressing their feelings about winter.
The We Are Winter Campaign is patriotic and inspiring and reaffirms that winter is more than blizzards and ice storms and subfreezing weather. In Canada, winter is a way of life and that is something that will see many gold medals for the Canadian Olympic team.
Winter-Embracing Olympic Campaigns
Get Patriotic with the We Are Winter Olympic Campaign
Trend Themes
1. Patriotic-olympic Campaigns - Disruptive innovation opportunity: Create innovative and inspiring campaigns that celebrate national pride and connect with the emotions of audiences during international sporting events.
2. Cultural Connection to Winter Sports - Disruptive innovation opportunity: Develop new ways to showcase and strengthen the cultural identity and association of a country with specific sports, creating a deeper connection and engagement with audiences.
3. Multilingual Marketing Campaigns - Disruptive innovation opportunity: Utilize multilingual marketing strategies to reach diverse audiences and create a greater sense of inclusivity and representation in advertising campaigns.
Industry Implications
1. Sports Marketing - Disruptive innovation opportunity: Integrate technology and digital platforms to enhance fan engagement and create immersive experiences that go beyond traditional marketing practices.
2. Fashion Industry - Disruptive innovation opportunity: Collaborate with athletes and sports brands to create stylish and functional winter sports apparel that merges performance and fashion, catering to the growing market of athleisure wear.
3. Tourism Industry - Disruptive innovation opportunity: Develop unique winter sports tourism offerings that go beyond the traditional ski resort experience, incorporating cultural elements and providing immersive and unforgettable experiences for travelers.