dENiZEN has recently outsourced Republic Shanghai to create a series of stop motion shorts to promote Levis's brand new show 'We Are Explorers.' The ads are a collection of roughly 5-second clips featuring animated characters within environments created out of denim.
We Are Explorers is influenced by that innate desire to travel the world and indulge in foreign experiences. By relaying its product through the desire to set out and see the world, dENiZEN's ad campaign promotes both adaptable apparel and bold experiences.
The stills for We Are Explorers feature various iconic locations and indigenous characters that one can only encounter by setting out and seeing those wonders for themselves. When packing your travel gear, be sure to include a dependable pair of durable and stylish jeans.
Denim Cutout Campaigns
'We Are Explorers' by dENiZEN Advertises Through Adventure
Trend Themes
1. Animated Denim Campaigns - By using animation and denim to create campaign images, there is an opportunity for disruptive innovation in immersive brand experiences.
2. Travel-inspired Marketing - Using the desire to travel and experience new cultures as a way to promote products and services creates an opportunity for disruptive innovation in the marketing industry.
3. Environment-friendly Advertising - Creating campaigns that promote sustainable and eco-friendly products has the potential to disrupt the advertising industry and attract consumers who are passionate about the environment.
Industry Implications
1. Fashion - By promoting adaptable apparel for travel and using denim to create immersive campaigns, there is an opportunity for disruptive innovation in the fashion industry.
2. Travel - Incorporating indigenous characters and iconic locations to promote travel destinations can create disruptive innovation in the travel industry and attract more customers.
3. Advertising - Creating sustainable and eco-friendly campaigns has the potential to disrupt the advertising industry and appeal to consumers who prioritize sustainability and environmentalism.