Up-and-coming label WATER THE PLANT has tapped Japanese streetwear brand SAD REBORN DOLLS (SRD Dolls) for its new ‘Plant&Grow’ accessories collection. The collection fuses both brands' playful and whimsical aesthetics, furthering WATER THE PLANT’s dedication to promoting positivity through its one-of-a-kind pieces. The ‘Plant& Grow’ necklace is made of SRD Doll's unique multicolor beaded chain and is decorated with numerous flowers, rainbows, and earth symbols, as well as WATER THE PLANT's iconic smiley face motif.
The necklace will be sold at WATER THE PLANT’s retail location at Laforet Harajuku. SRD Dolls has recently made waves in the fashion scene as rapper A$AP ROCKY and celebrities like Tyga, CL, and NCT have sported their designs. The ‘Plant&Grow’ design is priced at ¥10,450 JPY (approximately $75 USD).
Positivity-Focused Beaded Necklaces
WATER THE PLANT and SAD REBORN DOLLS Unveil a Necklace Capsule
Trend Themes
1. Playful Accessories - Fashion brands could launch more accessories collections that feature playful and whimsical aesthetics.
2. Positivity-focused Fashion - There is an opportunity to create more fashion items that promote positivity to help people feel good about themselves.
3. Unconventional Jewelry Materials - Jewelry makers could experiment with unconventional materials like beads to create unique pieces.
Industry Implications
1. Fashion Accessories - The fashion accessories industry could incorporate more positivity features in its products like smiley faces, flowers, and rainbows.
2. Streetwear - Streetwear brands could explore more collaborations with accessories designers to expand their offerings.
3. Handcrafted Jewelry - Handcrafted jewelry makers could consider using multicolor beaded chains like SRD Dolls to create unique pieces.