In order to promote their guided night tours, Santa Fe Zoo collaborated with TBWA Colombia on this fun print ad.
The ad shows an old lady gasping with surprise and shock with the tagline, "Animals also have fun at night."
I love it. The ad is subtle yet cheeky at the same time. You have to read the neon sign (a la, red district) tagline at the bottom of the ad to understand the message.
The October 2008 ad was photographed by Julian Gaviria for TBWA Colombia with creative director Javier Bernal, and art director Felipe Hernández.
I also added a video that shows some of the beautiful animals you can find in the Santa Fe zoo.
Watching Animals Get Busy
The Santa Fe Zoo's Naughty Ad
Trend Themes
1. Night Tours Advertisement - Promoting guided night tours through creative print ads with subtle and cheeky messages.
2. Creative Collaborations - Collaborating with advertising agencies to create innovative and attention-grabbing marketing campaigns.
3. Hidden Messages in Ads - Using hidden or subtle elements in advertisements to engage viewers and create intrigue.
Industry Implications
1. Zoos and Wildlife Parks - Incorporating innovative advertising strategies to attract visitors and promote unique experiences.
2. Travel and Tourism - Utilizing creative collaborations in marketing campaigns to showcase unique attractions and draw attention to destinations.
3. Advertising and Marketing - Exploring unconventional approaches to advertising that make use of hidden messages and playfulness to captivate audiences.