Hillarious and creepy. It makes sense that voyeurism sells (does it?). Accordingly, you should check out the GAP's new marketing campaign. Step 1: Design a person. Step 2: Watch them strip. The premise is to customize yourself and watch an avatar version of your own body change... but, that's probably not what you are going to do. Check it out...
Implications - Viral videos are one of the most modern, cutting-edge ways that a business can promote its product or service. These videos can be extremely cost-effective marketing and advertising techniques as long as the videos are interesting enough to be passed on from consumer to consumer on online platforms.
Watch Me Change: New GAP Viral Marketing Strategy
Watch Me Change: New GAP Viral Marketing Strategy
Trend Themes
1. Viral Video Marketing - Exploiting the power of viral videos can be a game-changer for businesses looking for cost-effective marketing.
2. Personalized Avatar Experiences - Creating customizable avatars for users to interact with can provide immersive and engaging experiences.
3. Unconventional Advertising Techniques - Thinking outside the box and using unconventional approaches like voyeurism can attract attention and generate buzz for a brand.
Industry Implications
1. Fashion Retail - Fashion retailers can explore viral video marketing to showcase their products and engage with consumers in a unique way.
2. Digital Advertising - The personalized avatar trend opens up opportunities for digital advertising agencies to create interactive and immersive ad campaigns.
3. Marketing and Branding - The utilization of unconventional advertising techniques can provide marketing and branding professionals with innovative ways to promote products and services.