Brewing giant AB InBev is creative and proactive when it comes to waste-free beer production. The brand made strides last year with its EverGrain program which is specifically designed to gather barley protein and fiber. These materials, which presented an excess during beverage production, were previously discarded. AB InBev saw an opportunity here that would advance sustainability through promoting waste-free beer brewing but also would do so for other companies.
Through running EverGrain, AB InBev is able to donate its excess waste to make nutrient-rich products that can be utilized in milk, flour, and meat alternatives. Some of AB InBev's barley protein and fiber can be found in Garden of Life's protein powder, Post Holding's barley flour-based snacks, as well as Corona.
Waste-Free Beer Productions
AB InBev Launched EverGrain to Prevent Needless Waste
Trend Themes
1. Waste-free Beer Production - AB InBev's EverGrain program showcases opportunities for waste-free beer productions by repurposing discarded materials for nutrient-rich products.
2. Sustainability in Beverage Production - AB InBev's initiative towards sustainability through its EverGrain program presents an opportunity for beer and beverage industries to follow suit.
3. Repurposing Excess Materials - AB InBev's EverGrain program also showcases opportunities for other industries to repurpose excess materials, such as barley fiber and protein, for alternative products.
Industry Implications
1. Beverage Industry - AB InBev's EverGrain program presents a disruptive innovation opportunity for beer and beverage industry to adopt sustainable practices through repurposing excess materials.
2. Food Industry - AB InBev's EverGrain program presents a potential disruptive innovation opportunity for food industries by repurposing excess materials, like barley fiber and protein.
3. Alternative Protein Industry - AB InBev's EverGrain program presents an opportunity for alternative protein industries to utilize excess barley protein and fiber to create nutrient-rich products like meat alternatives.