Flavored pop is known the world over as sometimes a thing of convenience store wonder and nowhere is that more true than in Japan where the new Ramune wasabi soda is sure to cause more than a bit of quizzical finger pointing. Wasabi soda isn't the only strange flavor. Ramune's new line also offer is a curry-flavored soda as well as the sweeter lychee and melon sodas.
Aside from a purchase by curious clients or tourists looking for a unique and funny gift we don't know who would buy, drink and enjoy a wasabi soda.
Spicy Wasabi Sodas
Horse Radish and Curry Flavors Ramune's New Beverages
Trend Themes
1. Unconventional Soda Flavors - Exploring unconventional flavors in soda can disrupt the traditional soda industry and appeal to adventurous consumers.
2. Elevated Convenience Store Offerings - Offering unique and unexpected products in convenience stores can differentiate them from competitors and increase both foot traffic and sales.
3. Cross-cultural Taste Fusion - Combining flavors from different cultures can lead to unique and innovative taste experiences that appeal to adventurous and experimental consumers.
Industry Implications
1. Beverage Industry - The beverage industry can innovate by developing and launching small batch, unique and unexpected flavors that capture the attention of adventurous consumers.
2. Convenience Store Industry - Convenience stores can differentiate themselves from competitors by offering unique and unexpected products, such as unconventional soda flavors, which can increase foot traffic and sales.
3. Tourism Industry - Incorporating unique and culturally specific food and beverage offerings like wasabi soda and curry-flavored soda can add to the adventure and excitement of a trip, enticing more tourists to travel and spend.